Month: August 2013

Armani Presents Its New Collection Of Sunglasses Produced By The Prestigious Group Safilo

From Safilo Group, dedicated to the design, production and development of collections of eyeglasses and Sun through important design and their own brands for over 75 years, is presented the new collection of Emporio Armani Eyewear, one of the more stable firms that works with this group of Italian origin. This collection includes both sunglasses and goggles graduates first row that stand out for their great originality and aesthetic content. As for the sunglasses have increased, in this collection, sport chic typical models of Emporio Armani, with special attention to materials (antiallergic effects brillo-mate, finishes metal and rubber, etc.), polarized versions and innovative models. There are special models of adjustable sunglasses and between models of Sun and graduates produce synergies in terms of design and the logo of the brand. All models of the collection are timeless, simple and comfortable in the style of Emporio Armani. Elegance and exclusivity are made patents in all the glasses of the prestigious firm, just as it does in your clothes, creating an aesthetic symbol that resists over the years and that never goes out of fashion. If you want to learn more about the collection you can visit the website of the brand or go to the website of optics Bassol.

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Volkswagen Group

Commercial strategy more agresivLa introduction of the Exeo will allow the Spanish firm to reduce the differences that separate him from Skoda within the Volkswagen Group. Thus, from that in 2006 Skoda surpassed in sales to SEAT within the Volkswagen Group, the Czech firm has distanced itself increasingly from the Spanish brand. Thus, for example, while SEAT has gone from 356,000 vehicles sold in 2005 to 386,000 units in 2007, the Czech brand has increased of 281,000 units to 468,000 cars in 2007. Hence, the arrival of the new Exeo, which are expected to sell 50,000 cars a year, would bring the Spanish firm sales to 400,000 units, thus reducing the current difference with Skoda of 112,000 units. One of the reasons that explains the loss of the third position within Volkswagen’s SEAT is precisely poor acceptance that has taken some of the bets of the Spanish brand.

This comparison between SEAT and Skoda makes sense since that now the Spanish firm wants to adopt the strategy that once took Skoda. If the Czech brand has been characterized by offering products Volkswagen chassis, engines, etc – and traditional forms at an affordable price, SEAT will do the same, although in place of taking Volkswagen products will do this Audi. Thus, it can be said that the new Exeo is virtually identical except for the headlights and the anagram – the third generation of the Audi A4, a model that stopped selling in late 2007, after being replaced by the fourth generation. This type of synergy have a good argument. Firstly it means significant cost savings. According to the Spanish brand investment in Martorell for the development of the new model has been 200 million euros, a figure greatly reduced for the creation of a new model. Another argument for the adoption of the Exeo is the reduction of the period of development, which the Spanish firm has been set at 24 months.

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