It is denominated in this way to the passage of the product by the market. The same recognizes three stages: 1) of: a product (raw material more image) is in first stage, when the public not yet notices he needs that it. It is here where we must indicate to him that the same comes to fill a not satisfied necessity until then. It is the presentation, must overwhelm the espectativas with the possible consumer. 2) of: in this one second stage the announcement fulfills the purpose of standing out that this one product and not another one, fulfills the requirements better for which was created. That denomination must be done appealing to all the strategic resources whereupon it counts the publicity, or the 3 affirmation of consumers, guarantee, recognition, etc.) retentive or reminder: it is the last stage, when the consumer recognizes the product in the market he buys and it indeed and only he remains to remain with the proposal in the mind of the consumer. The passage of a stage to the other verifies, because in agreement with the attitude of the consumer, in agreement with the qualitative variations that demonstrate therefore a person who buys the first time very impulsively, soon verifies that the product fulfills the espectativas given by the advertising announcement and it becomes an effective rational buyer finally.
We must face the publicity as a medium action to and short term, for that reason prevails in many cases ” Re- lanzamiento” , to update the product, to arrive at positions and to take care of the requirements of the advertiser. Here a competitive stage with the new products prevails that have appeared. In first instance some questions consider to us about the product (who consumes the product? , which are the uses to which this product is lent? , which is the attitude of the distributors? , which is our proposal to the consumer? , etc.). With respect to the necessary data for an effective investigation we obtain, them by means of the other previous advertising campaign, data bank and mainly ” briefing” ; that it is the definition of the product, is the information it bases (that I want to sell, on that time and that amount). At the moment there are described companies that give functions of publicity and marketing like consulting equipment. The questionnaire that will take soon us to the survey elaborates using a scientific method based on two basic principles: the law of samples and similarity of masses; besides other principles that is to say: impartiality, relevance, comprabilidad. The questionnaire can become by telephone, mail or personally (this one last one offers major exactitude possibility.Here you will find like ” to create announcements comerciales” ; besides other sections in central page:Computation, Health, Sports, Painting, Languages and more, all articles of verified quality.