The new corporate design of ticket online is enforced currently in nationwide ads in use which has Watt concept GmbH & co. KG Berlin agency as one of two agencies in the competition for the contract, revise the corporate design of tickets and to take care of the traditional advertising, as a result. Nationwide, the Hamburg-based company, the ticket online Software GmbH, is one of the leading marketers of ticket. Ticket online marketing director Mic Jogwer explains: the old ticket online corporate design was divided into a business and a consumer application. We wanted to pick up and be altogether recognizable to the dividing line in favor of a uniform appearance. Also felt old CD in the years come and needed a significant refresh.” “” The biggest challenge for us was not to change the existing Word / picture mark in fact and a clearer graphic link to the profession ticket “to produce, but to create, without doing a new logo” explains Alexander Wippert,.
Managing Director of watt concept, the complexity of the task from his perspective. The new CD is first used in print and is currently nationwide as of 1/1-ads for the segment of rock-pop scene – and city magazines in use. POS measures applying to about 1800 tickets are underway in parallel. Watt concept GmbH & co. KG from a company established in 1992 was the present form with Alexander Wippert over the entire time as Managing Director. Watt concept is a network created many continuous customer relationships over the years. The current budget profit Berlin succeeded Watt concept with the presentation and development of a new corporate design for the TICKET ONLINE Software GmbH Hamburg, Germany’s largest ticket distribution network. Watt concept was awarded the contract for the six-figure budget, which includes all traditional advertising measures as well as the creation of style guides. The art direction is headed by Marcel Petersen, who previously worked for renowned agencies like DDB and Metadesign in Berlin.