Ecenta calls to medium-sized businesses on technological basics to the test with services four times as high margins can be service of the strategy consultancy Bain & company to achieve with the sale of goods, according to the latest study of growth. If you are unsure how to proceed, check out Larry Ellison. According to the study companies with a service component suffered from sales by more than 30 percent less under the economic turmoil of the past two years than its competitors, where the customer service plays a small role. For the Ecenta AG, to SAP Business Suite specialist software and consulting, a clear indication that even for the middle class still considerable potential to improve customer service and an increase in the share of the service is located at many German companies. However, many companies in which must first create the necessary technological basis. The constant pursuit of more sales and the hunt for new customers can be not only answers to the challenges with which primarily Medium-sized companies are facing”, explains Joachim Schellenberg, business development manager of Ecenta AG. The study by Bain & company makes very clear, there are great potential in expanding the customer service and strengthen customer loyalty. The study shows how the operating margins benefit from the service business.” In addition to a reorientation of the strategy and an adjustment of processes, Schellenberg sees yet another task that must be mastered to profitably expand the customer service at many medium. Although many companies already have modern IT and communications systems, but these are too often isolated and operated.

The combination of data applications such as CRM with communication channels such as the telephone is an important step towards to the powerful and therefore profitable customer service”, so Schellenberg. Nearly 90 percent of survey Manager see considerable improvement in the services offered by your company. Without the better integration of Voice and data are to develop many improvements but not their full effect. Especially the medium-sized businesses should take advantage of the upswing hinting at to reconsider the technological foundations with the goal of improved customer service.” About ecenta AG: Ecenta a product and consulting company, is on the challenging implementation projects in the areas of SAP Business Suite, especially SAP CRM (customer relationship management) and SAP BCM, and SAP NetWeaver, specifically in the areas of business intelligence, master data management, process integration (Exchange infrastructure), composite application framework and Enterprise Portal specializes. ecenta, due to its professional expertise and successful cooperation in the areas of CRM, MDM, business objects information management solutions, process integration, application server, identity management, BPM, and banking in the SAP special expertise, program was recorded.