That is quite enough for a modest mandatory spending, but did not leave resources for discretionary spending. People in These economic conditions, we call the poor, without going into details of the problems the poor per se. The amount of mandatory spending in this segment, as in others – the value is not constant, depending on many variables. On average, per person, this amount is not less than $ 370 a month. An exception may be residents of the villages, but in the context of consumer behavior of these extremes, we do not rassmatrivaem.Itak what is happening in the segment the poor in times of crisis, when the securities become cheaper, reduced office staff, declining stock indices and commodity prices? Actually, nothing much beyond the expectations in this segment is not happening. Cost basket-changing pace.

Income if reduced, not radical, since wages in this group – virtually the only source of income, and reducing the initial stage of the crisis probably relate to office sectors belonging to other segments. In general, low-income environment, until a certain time, life goes on as usual, without any economic shocks. Consumption in low-income groups can not strongly reduced under the influence of factors of the crisis, because he simply have nowhere to fall. Low income does not allow poor families to go on a discretionary consumption, and it protects them from many personal costs associated with a reduction of discretionary opportunities. Emotional coloring of consumption is proportional to its unreliability, but at the level of compulsory purchase the emotional weight is almost zero. . Ron O’Hanley shines more light on the discussion.