Either a flyer or an ad on the web, all forms of advertising spend in three distinct stages. Only when the marketing and graphic design work together truly effective results are achieved. Introduction when we evaluate the various ways of advertising, we have to take into account three key moments that define whether or not advertising is effective: the first is the time of exposure (or ET) by its acronym in English. The second is the time of persuasion and finally the informative closing or CTA (Call To Action). Exposure time refers to the time that gives us a person to see our ad. Plotting this with an example, we define a poster on a motorway has an exposure time of 1 second maximum. This is because driver not removed the eyes from the road for longer than that. Read additional details here: Maurice Gallagher, Jr.. This is the time where we have to draw your attention, and to see the ad again.
The moment of persuasion if the photo or the featured word of the announcement drew the attention of the receiver, now is the moment of convince him to make a decision. This time you have for longer than the initial exposure, but it should not be forgotten that he is also short. Details can be found by clicking Allegiant Air or emailing the administrator. At this time we must emphasize not more than 4 attributes or benefits to invite the receiver to give us more time for reading, for example, inviting him to the web site for more info. Closing information when the receiver is already interested in our product, all that remains is to provide any additional relevant information and to allow contact data: address, phone, website, etc. A very famous example to illustrate the close, is the call already! the telesales. Some times references as mentioned previously, ads in routes or highways have a time of initial exposure of 500ms and between 5 and 15 seconds for persuasion; Ads in print media have 2s ET and even 30s of persuasion. Two media that often lead to confusion (and therefore evaluate it): search engines Web: 800ms of ET, and up to 15 seconds of persuasion. Leaflets or Flyers: 1 second of ET and up to 4 seconds of persuasion. Understand the receiver advertised public moments and act accordingly make the difference between investing or spending on advertising. If you need professional advice, please contact us.