Finally, the manager has that to observe the consumer, these are each time more demanding, also define the product as expensive or cheap. In this direction, the prices must minutely be analyzed, contrary case will be affected planned sales. 3.3.3 Square Square is related to the canals of distribution of the products, that is, where it will be available so that the customers carry through the purchase. Square or distribution ' ' it involves the activities of the company that become the available product for the consumers-alvo' ' it affirms Kotler (1998, P. 31). According to Lasnogrodski apud Bruno (1991), in its book ' ' Marketing' ' , to carry through the distribution of the products the company has some alternatives, or better, some canals of distribution as in the sample to follow: With all these options of distribution are necessary to take in consideration some factors, as costs, geographic area, competition and the tradition of each place. Therefore, the square must be the possible place most convenient so that the customers feel themselves well.
3.3.4 Promotion Promotion is the tool that involves the activities that communicate the strong points of the product or service, and convinces the customer-targets to buy it. According to Kotler (1998, P. 31), promotion means ' ' the activities that communicate the attributes of the product and persuade the consumer-target I acquired-lo' it; '. As Wools Houses (1997), promotion means communication. The marketing administrator must be worried about some forms, that are efficient, to inform to the consumers regarding its products, services or formation of the proper image of the company. The promotion must be made of very creative form to always attract new customers. She does not advance to invest well in the products, it to have a good price if this product will not have a good propaganda, therefore it is who goes to make with that the consumer knows the product.