Tag: advertising & pr

The Group

The prefabricated house manufacturer town & country is a life-sized doll named Uschi. All customer-relevant decisions, one wonders what would – Uschi say and whether she would be ecstatic. Warming ‘ in the You can project to the tuning and warming the project participants that give the following task: you have two minutes. Go to Laurent Potdevin for more information. Write every man for himself – so many potential points of contact as possible, that you may have with a hotel.” Experience has shown that, for this exercise each participant about 10 to 20 of touchpoints, and write. The group as a whole is depending on the number of participants loose on 50 to 100 touch points and that in only two minutes. “Then I ask the following question the participants like: what is the point of first contact a potential customer has with your company?” The answers – across all sectors – very similar to fall out: passes the prospect he calls, he emails, he receives documents, he goes to our Web site, he considered our showcase, he is visited by a sales representative.

Alone on these answers, you can see the always still predominantly self-centric perspective in the company. Moments of truth from the perspective of the customer from the point of view of the customer considered the first contact with a company are very much earlier: the potential customer has a latent desire to buy and it comes to him an adequate provider in mind. This very first thought is manifested depending on prior experience or corporate reputation as rather positive or negative feeling. In his environment or the media hears or reads about a company and its offers quite casually. This opinion is positive or negative – and it will color the first impression. The prospective buyer consulted colleagues or friends, what they can say to a company and its offerings and services.

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Schmidt GbR Tailfinger

“Let us never forget that the care of the Earth of the most important work of the people.” (Daniel Webster) This important work is the task of motivated employees Schmidt GbR parks, whose services include the regular maintenance of protected areas and the design, planning and maintenance of private gardens and green areas against snow and ice in the winter service. Schmidt GbR provides all services for the outdoor green spaces, the hard-working nature spirits feel responsible for every living space in the open air. Aquatic plants and garden ponds as well as trees, shrubs, and flowers are under their protection and they green roofs as a guardian of the air or make sure that trees not in the sky. They bring beautiful paved trails through the nature and help the people with a comprehensive winter service, the inconvenience of the cold season. Also on the company’s website provides the company the nature to the fore. The visitors is received by Virgin, Sun beschienem green with heat and through the presentation of diverse services, such as through a colorful garden.

For the design, planning and maintenance this virtual garden, the company has decided for the good spirits in the programming, design and marketing of the Web Agency joomlapur in Lower Saxony, Germany. The technical basics of landscape architecture is called joomlapur WebDesign and website creation for the open space planning are used instead of green of JoomlTemplates, but like in the field of horticulture, the virtual landscape design in joomlapur is defined as aesthetic artistic discipline. The Web landscape designed by this agency by Schmidt enjoys greenery overlooking a green, the color of life, of the plants and the harmony. Schmidt, also a newspaper advertisement was greenery of joomlapur as a full-service and designed the card with stationery. A harmonious cooperation so that joomlapur maintains the world of technology and the designs just as professionally and comprehensively as Schmidt GbR the parks and gardens. Contact: Schmidt GbR Tailfinger str. 28 71083 Herrenberg-final stone phone: 07032 / 71728 fax: 07032 / 71722 E-Mail: Web: press contact: QvorQ GmbH & co. KG on the high way 10 27313 Dorverden Tel.: + 49 (0) 4234 94136 fax: + 49 (0) 4234 94137 E-Mail: Web:

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PDF Work

Mailings better compare now with mailing comparison of which mailing the greatest success and which in turn falls had back in shipping so far in the statistics? The newsletter-software answers these and many more questions mailingwork now with the help of the new features mailing comparison further. And thus helps marketers optimize E-Mail Marketing. The professional newsletter software solution mailingwork integrated starting immediately an innovative mailing comparison. Any parameters such as the notification rates, bounces, click – or open rates of sent email newsletters can be compared on an easy to use drop-down menu. With this feature, mailings with regard to their effectiveness and their sphere of competence can be checked to obtain an optimal overview of the newsletter marketing. Then the details of mailing comparison in appealing and clear statistics graphics prepared mailingwork and generates PDF files or spreadsheets in addition, for the internal and external use can be used. “Won on the basis of data from the mailing comparison can both conclusions on relevance and information content as also the timing of the mailings and optimizing in the future be taken into account”, describes Jorg Arnold, Managing Director of mailingwork, the new feature. Through the addition of mailing comparison, mailingwork offers not only an email tool that allows you to design, create and send newsletters to its users.

But also a powerful evaluation offers to ensure the monitoring of success over a long period. Brief description w3work with the mailingwork shipping solution developed a sophisticated software and powerful platform the Agency w3work for performing cross-media E-Mail, letter, postcard, SMS – and fax-marketing campaigns with a focus on newsletter broadcasts. Mailingwork in the German-speaking to one of the leading ASP solutions has established itself within a few years. mailingwork is certified by the certified transmitter Alliance. Through the affiliation to this and other whitelists and direct relationships with major Internet service providers such as AOL or MSN Hotmail mailingwork ensures that newsletter safely reached the recipient and are not defined as spam. Through the continuous implementation of new functions, w3work offers its customers in the world of the rapidly evolving e-marketing an up-to-date software. For questions is like the disposal: Markus Haubold phone: + 49 (0) 3 72 92 / 2882-24 fax: + 49 (0) 3 72 92 / 2882-11 E-Mail: w3work Gneuss & Arnold GbR Village Road, 36A 09569 Memme village

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Web Sites Customers

u0085and like 3 small changes true wonders. Almost everyone who goes into the Web marketing, knows the time of initial frustration. We text, create videos, blogs and sites on automation with autoresponders. Feed it with a series of emails and newsletters. Put links, (at least the Affiliater) what keeps that stuff when we are finally unlocked because as a partner and accepted as acceptable. Then, finally, the first visitors, that we could lure from our social media presences on the blog. Or you have decided after an extensive keyword analysis to invest carefully some euros at Google AdWords, because there was organic traffic unfortunately hardly, because you still not on page 1 the land so loved/hated search engine.

And now, the greatest disappointment! There visitors are there, but lead entries or even orders keep even in completely frustrating depths. What is it? I have invested many hours and analyzed countless websites of whatsoever. The result was scary and motivating at the same time. Terrifying, because far above 90% at first glance was apparent: who can win even no prospects and customers! Everything else would border on a pure miracle. People such as Sheryl Sandberg would likely agree. It is motivating because we now know that it is still possible, with little changes (only 3 important points) to stand out positively from this infinite WWW jungle. What was missing this unsuccessful sites? “” (Only) the following three key stimuli lacking all sites that “failed the test”,: no talk on the way of motivation “no pick up the visitors through back to-themed” missing call to action what also occurred very rarely. One of the three Bowl stimuli were to find an elaborate search but still somewhere and well hidden.

Unfortunately not at first sight and within the first 4.5 seconds, but well embedded in a text on page 2 or 3. From countless conversations with people who I accompanied and coached, I know that they often already much know, it however much effort preparing them to translate these findings into practice. Even lacking the knowledge of how these three cornerstones of visually must be used in scene, to act. A time out that them is aware what belongs where, but believe to be creative and not eloquent enough to implement it. If you’re thinking of Buhler but makes a giant shouting this measly three points. I knew about long,”then I’m in this for you and hope implementation succeed exactly how it is wish. As almost always in such cases, seems perfectly clear and logical to us then everything. Yes, we may even already knew it, but unfortunately never noticed, not consistently implemented or otherwise sight out of lost. Conclusion: these three points on a landing -, squeeze – or startpage where always the visitors first go missing, then this is no way, as if they are on one side of a Gorge, see your site, but because of the missing 4.5-second bridge “see to reach you and again from the dust” make. Why 4.5 seconds? Quite simply: So the short-form dialogue of your visitors long up to the first preliminary decision. Comprehensive studies have shown this fact with eye cameras for years meticulously run by the direct marketing-papst”Professor Siegfried Vogele. It would be beyond here and today the scope of this article, to take seriously and in detail on all issues and concerns. Just because this subject is very complex and extensive, I take care of the blog with Internet tips, in which contributions to these topics appear regularly. Welcome Franz x. Buhler (author of the bestseller from the head to the heart”)

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Solution Forum Marketing

the Verlagsgruppe Handelsblatt in Dusseldorf Rohrbach/ILM 18.01.2011: the software manufacturer CONTENTSERV GmbH and the media office group training center in Dusseldorf with its Web-to-print and publishing solutions GmbH present from Kornwestheim himself on January 27 together at the Congress of the Verlagsgruppe Handelsblatt in the METRO. Surprisingly, you’ll find very little mention of Oracle on most websites. Solution Forum marketing – software and online based marketing Marketing Forum after the great success of the opening ceremony of the solution in the last year the Organizer, the specialist publisher of renowned publishing group Handelsblatt GmbH, management and product management, marketing and communication professionals to the this year’s event again on January 27, 2011. Numerous speakers provide professional knowledge from the practice for the practice visitors. Exhibitors present their software solutions optimized for marketing and services. The networking area invites to rain discussions and interesting conversations. As a representative of the provider for enterprise marketing management solutions CONTENT-SERV, woman will be “Michael o, area Manager Germany West, in the Forum 4 at 9:30 with her presentation enterprise marketing management basics for effective cross media publishing” indicate how all media, print and communication processes for a wide range of media issues professionally via Web browser can be mapped and settled.

This classic print media be operated as well as online media, E-books, mobile devices, and future developments of the future. How content be printed products, the presentation illustrates integrated Web-to-print for media professionals”Michael o and Raphael Schroder, Managing Director of CONTENTSERV partners media office GmbH, at 12:00 noon in the solution Forum 4 personalized or automated content from a central, media-neutral data base for any Printobjekte, such as creation-heavy flyer and brochures, data-intensive price lists, catalogues and product data sheets or personalised mailing campaigns via Web browser provided and published. The workflow management minimizes the time – and cost-intensive control of all those involved in a Printprojektes which significantly reduces the time-to-market. Mr Gerhard Hipp, sales consultant, media office GmbH provides an introduction to Web-based catalog management.

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Konigs Wusterhausen

In the treatment with the laser Palegra distinguishes three technologies: laser-cut / laser engraving /. Laser perforation. The laser-cut or Lasercut includes the outline and cut silhouettes and make fine cut-outs. These are the finest cuts from 0,5 mm and it can be much more refined than ever punched. The laser engraving with the laser beam being removed the cardboard surface.

The engraving depth can vary. The back is different as not damaged when the embossing. When the laser perforation is a fine sieve-like almost textile structure. Bringing the closely together used holes make transparent paper and cardboard to create edges or stamp teeth. Constant through pale grass research achieves top quality.

Pale grass protected stock is a result of this work. With this precision control, Palegra guarantees the maximum register accuracy. Laser finishing insert for all areas beyond the mass consumption the coating as a feature of identity is important. Stand out from the gray market, with tactile experiences inspire quality of products, and For example often mentioned terms are when it comes to the ecologically-sound refinement of papers illustrate services. Whether the product packaging or the binder for press and factsheets, with laser or engraving users are surprised and activated. Ralf Hasford, Advisor for communication (light noise ) this performs: “with small areas a well-deployed laser paper processing Verbrucher can be removed selectively from the everyday line. The surprise – in the otherwise through the online dominated printing world of homogenised products – sudden design, to be able to feel letters or the logo creates the WOW effect that opens up communication channels for messages.” Pan-European shipping laser-processed products the Palegra owners Christian and Sebastian Kanschur produce in the Berlin area and send Europe-wide their laser-processed products. Christian Kanschur this performs: “invitation card, letterhead or press kit, the laser cutting offers many Creative design possibilities as silhouette outline the edge of the paper or in the context of an otherwise die-cut window. With the perforation, however, we open up new possibilities of design. In product folders, annual reports and corporate brochures, all images can be perforated, fonts and surfaces create a transparency to the next page by using the Laserperfo and the effects in addition to surprise the reader – are huge.” In the material stable single-stage laser engraving, so both are sure the potential for exclusivity is just the implementation by means of highly specialized technology of Palegra. Hasford reflected “we give them for selective use of laser engraving 30 seconds more attention of their target audience. to In addition you can now be sure that after the positive surprise – whether invitation or packaging – products have a high residence time at the receiver and be shown several times friends or business partners. However, I plead for the conscious and economical usage the effect, because he has as a highest level of finishing a monetary price to pay.” With engravings whether in metal, plastic or paper Kanschurs know. They come from a family who celebrated 100 years of engraver’s tradition this year. The paper can be printed not only but also shaped laser, laser-cut or perforated laser, they prove now for seven years (2004). Ralf Hasford. Palegra marketing / / brand strategy consultant knowledge + project ideas: Palegra project space c/o light noise – Ralf Hasford Fugger Street 34 10777 Berlin 030 23639390 inquiries + production: Palegra laser finishing specialises in c/o printing and engraving workshop Kanschur GbR Christian Kanschur Chausseestrasse 159 15712 Konigs Wusterhausen + 49 (0) 3375 9789-010

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