"- Who is the most important in the restaurant business? – Chefs! – Wrong. Client. "Restaurateur dialogue with the candidate to work there a technique? Let's start a little far away What can be concluded from the above quotation? Simple. Scott M. Kahan understood the implications. If you have a business, the most important thing in it – your customers. Everything else is ancillary resources and tools. Therefore, the search for customers – one of the main tasks of any business.
Looking for clients in different ways. One of the most progressive and popular methods is to advertise their products and services on the Internet. Currently, the most popular and effective method of Internet advertising is contextual advertising. This tool is available for virtually any .Sut it is that you buy keywords that potential client comes to your site from the systems of contextual advertising. The principle of this model – cpc (cost per click) – pay per click. There are two ways to work with content advertisement: individually and through the agency. Shortcomings of the first method: We must learn the principles and conditions of work systems content Should always keep track of your campaign It is necessary to hold a large enough work to prepare an advertising campaign Disadvantages of the second method: Large down payments specialized agency The existence of a constant temptation as soon as possible to learn your advertising budget. General disadvantages of content: * The problem may complicate your site unless it is structured and the visitor can not immediately guess that specifically requested * Despite the best efforts of systems context advertising, there is a so-called problem Click fraud – fraudulent clicks.