The third party asks the Indian directly if it says the truth, although knows that if is of the lying tribe, also it will say to him that yes, but it observes the Indian watching to him to the eyes and examining his gestures. Finally, also it chooses the way of the right, and one suffocates in a marsh. Although it tried to substantiate his decision on indications, it did not have sufficient information. The fourth explorer/industralist has thought at great length about problem, so it says to him to the Indian: if it asked to you which is the good way, towards where you would indicate? This way, the Indian who also lies will indicate the way correct, because if indicated the evil way he would be saying the truth. The fifth explorer is the typical one with a great experience, so when arrives at the crossroads observes the footsteps, and as it sees more tracks by the way of the right, it deduces that it is the good one (that is to say, follows the wisdom and the experience conventional, without questioning itself nothing else). The last explorer asks the Indian and chooses the way of the left, but return regrets and gives; it initiates the one of the right, but it does not convince either to him, so it gives reverse gear and it returns to the beginning point. The Indian congratulates to him by to have chosen a safe place (although it is lie), and finally dies of hunger and attacked by the serpents.
The enterprise decisions, and especially those that are of strategic nature, would have to be taken on the basis of a detailed analysis of the circumstances, since it made the quarter explorer. It is necessary to suitably value the risks that are taken, and of knowing how to choose the moment, which is not easy. Therefore, in many occasions also something of intuition and decision is required, but I repeat, it does not have to be based solely on these, is necessary to realise a concientious analysis of the own company and of the market, the competition and its possible reactions In my experience, there am well-known diverse cases in which it has not been made thus, but it has leaned in intuitions, and this, as in the case of the first one or the second explorer, is to gamble it, to risk more of the due thing. Finally, to stress that it is not either necessary to fall in which usually calls paralysis by anlisis” , that is to say, that to want to compile and to study too many details, it is not gotten to make any decision (like the last explorer).