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There are many strategies for raising traffic to a website So, so mad we started designing strategies: raise the site to search engines, face a link building campaign, how many things we can think of to get a good day we open the metrics and the numbers go from cramped to acceptable. But before action should think a little. We need traffic, but why? Before you think I freaked out, which gives me mana from heaven, and before putting together an impetus to achieve my part, I look with suspicion, let me explain my point of view. It is first necessary to define the purpose of trafficking, for which we get more people to visit a site. Check out David Rogier for additional information. There may be three situations.

The first, more traditional, is to direct sales. We have a sort of online store, and we want to increase the amount of sales through our website. Online sales are priced much more functional than the usual under-counter sales. For this reason, many companies traditionally established, try to increase their sales through this channel. Backed by the reputation that they already have their own brands, just a question of extending this reputation to the web. The second case where we want to generate traffic to a site is because we want to contribute more about our sponsored links. That is, we have an Adsense account, and we have several sponsored links on our site, contextually related to our business, and then we want more people to visit us to achieve greater profits from our online advertising.

The information about the environment contains two facets: * Information on how the environment * Information is what gives me the environment Within the first group could include anything from the usual description of the climate of the area, rainfall data, average hours of sun in different seasons, etc .- description of the terrain-mountains, close to the sea, beaches, and the physiognomy of the neighborhood and the urban environment where is framed housing: residential area with large green areas, urban areas, town historical, rural housing … For more specific information, check out Telecom Operations Management Market. Not all the functionality necessary to display this information we have to develop them from scratch. Google Earth, Google Maps, The Weather Channel and many other specialized web sites can act as external suppliers of various types of information and functionality that can integrate seamlessly within the content of our own sites, giving them a much higher level of information which could achieved using only our own resources. In some American sites, we can find environmental data such as: * Number of inhabitants * * Mean Mean age of children per married couple * Percentage of average income per household * * Percentage composition of the population by level of education (elementary, secondary, university) * Percentage of people of every race … * Even the proportion of workers called “blue collar jobs” or “white collar jobs” (to designate the persons who perform technical work, manufacturing, etc. new home with expectations of moving to it in the future. Within the second group would include all those envelopes, services, facilities and attractions offered by the environment. . .

The Google Web Analytics are a powerful tool that will allow us to obtain detailed information about traffic to our site. through a visual interface very explicit, and how could it be otherwise with Google, a highly intuitive. However, this ease of use may not value such detailed information that Google offers to sites to improve their quality. First, entering the control panel, you can choose to view the percentage change in visits, average time on site, bounce rate and objectives met. Usually, what most users are eager to see is the change in visits, ie traffic. Then, select this option. Clicking on “View Report”, access a chart axis that displays the number of visits, choosing segment per day, week or month.

We can also select, displaying the menu, if we see the percentage of visits, further visits, page views, average page views per visit, or percentage of rebounds. It is also possible to compare two variables at a time, or compare one selected with the average site-for example if we believe in a certain period of time we improve our performance, just compare the overall average. The chart annotation, for example, where to put a brief reminder (“low national holiday visits,” or “start PPC campaign.”) The possibilities of analysis of this tool are phenomenal. Well worth taking the time to investigate the functionality of each one of them. Basically, two functions are the most illustrative cases of trafficking: the panel and traffic sources, both sections can be accessed through the links on the right sidebar.

By clicking on “Panel” will be available at the information traffic in one fell swoop, ie without breaking down. But you can click on the various links of the graph to display the details sought. For example, clicking on “Referring Sites”, we shows the sites from which visitors arrive, ie sites that direct traffic, as we derive our links on Twitter and Facebook. One of the most interesting features is the ability to see the links where the user clicks on our site, so good graphics. That is, clicking on “Contents” in the navigation bar on right side, click “Site Overlay, which will open in a separate window our site, with active links marked, and labeled with the percentage of clicks that each one of them has received. For example, if the home we have 6 active links, Google Analytics will show a colored bar underneath each link to see the different levels of activation of each one of them. We can take a surprise, assuming that users click on certain links massively proposed, when in fact their preference is different. From this we can draw much-needed data to change certain aspects of the site graphics, to improve its usability, highlight elements that until now look irrelevant, or change the overall layout. In short, Google Analytics is a valuable resource in our, and learning to read properly will result in increased traffic and the effectiveness of our site. If you liked this post and wants to put in place, you can smoothly, provided you cite as a source