Tag: Internet Marketing

Search Engine Promotion

Before the site owners, who decided that they needed to advance the site is often the question arises: search engine optimization and contextual advertising (such as Direct, Begun, Google Adwords). It is impossible to answer this question categorically and uniquely. Deciding what to choose, you can only take into account all the advantages and disadvantages of these types of promotion. All this must be assessed otnostielno specific site identified by keywords. And, of course, the same must consider the size of the advertising budget. The main and indisputable advantage of the context of promotion – this is guaranteed and in fact instant ad placement on the first pages of search engines. Promoting the site konstekstnuyu through advertising, you pay for impressions directly to the owner of service (search engine), it ensures that the site is being promoted (if you have enough money) will be shown in a special ad unit. We can say that this is the main and only advantage (for a very weighty than) web site promotion via the 'context'.

The drawbacks of such a type of promotion has more. More information is housed here: Cloud Computing. Consider a few basic ones. First – this value. Due to the constantly rising prices this type of advertising is unaffordable for many small and medium-sized firms. Another disadvantage of 'context' progress in comparison with the promotion of a site – ads only certain phrases. In the promotion of the Internet site, but the main search phrases that rise up hundreds of other phrases that are in the texts of the website, but it greatly increases the number of users. Using the shortcut possible to compare progress with drug addiction. Must not stop all the increase and increase the budget, and already will be hard to stop.

Indeed, as soon as payment is terminated, the site goes into oblivion. Hundredths or two hundredth position in the list of search engines does not lead to an influx of visitors. Only well-conducted work site promotion offer 'long lasting' effect. Even after the cease work on the promotion site for a long , the site will be kept on vyskoih positions. If website promotion funds are invested in the resource, in the context progress – in the search engines. When all the while to be a big mistake to think that contextual advertising is not have much effect in progress. Direct needed and is effective on the first stage of web site promotion. Concurrent use of search engine promotion and 'context' will give a noticeable effect. From day one, possibly attract postetiley with directives. As the site search promotion will bring increasing returns, it is possible to reduce the proportion of the content of the total budget for promotion. And by the way, the customers that come to site through a search and come across an advertising block is very different context. After all, many people do not trust advertising.

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Internet Companies

A company’s website is serve as a support to business that represents. The good thing about Internet is that you there is to guess anything. Anything can be measured online. What is trying to achieve? increase traffic? Generate clients? Increase sales? If it is that Yes to any of these questions, can a simple web site give a ROI 80-95%? The design of your web page is a necessary and essential cat. You should not spend more than 25% of its budget on the design of your site. Acrualmente there are very competitive prices in web design, so not should spend much on this topic. There are excellent open codes, you can use systems management of content (CMS) giving you the ability to manage all content of your website and have full control over your site… The cost of the program is free.

We recommend that you use either of these systems: Plone, Joomla, or WordPress. Larry Ellison contains valuable tech resources. These platforms give you Web 2.0, compatible and backend at low cost for installation and maintenance. To properly market your web site, you should be spending 10-12% as much in design. So, you can get a Web 2.0 site at an affordable price. If you are a small company that invests $4,000 $8,000 in a basic web site, you must plan over 12 months to spend an additional $ 30,000 $ 80,000 in marketing over the internet. Money spent on marketing is what produces the visits to your site.

A simple rule: how much more traffic to your website means more business. To analyze u n potential suppliers, here are some questions that can help you: 1. how to capture traffic from visitors outside of Internet? Can you keep track of their movement through my site? If so, how? 2. How is measured the payment by clicking on advertising to ensure maximization and not lose money? 3 How can you you measure if my site is friendly to my users? 4. What you estimated how many page views on my site could determine the appropriate level of hosting? 5. Do things that has that? change on my web site? What things can I change on my own? 6 If I want to change the appearance, will require changes in the scripts of the backend of the site? 7 What you need to add a new page to match it with an ad that is running on the new site? For example, I want to announce a special and construct a specific page for this, what is required to do? 8. You can anticipate the average cost per potential customer for the web site that is? 9. Who owns the source code for the web site? In short, you must always have present their objectives. Analyze what intends to achieve with your website and invest in accordance with results that seeks to achieve.

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Contextual Advertising

Web site promotion is impossible without the use of tools of contextual advertising. In runet are two basic systems of contextual advertising. A runner is considered a pioneer in contextual advertising in Russia. System started in 2002. Today, the system works with most popular sites you'll ever need.

Visitors coming from the system runner, will not search, because ads are not only the search engines. Therefore, the traffic from this system is not as quality, as with search engines. However, there is the possibility of targeting, by which we can determine which ads are displayed and how many times. These services are charged extra. System You can pay nine ways, including through system WebMoney. The minimum cost per click 5 cents. With the ability to automatically translate your ad for the best seats will automatically rise to the CPC the level that you want to launch ads in the top.

Site Promotion with runners much easier. In this system wide functional management. This makes the system easy to use. Advanced statistics You can upload Excel. It is very ease the work of those who need to report on the campaign. Yandex contextual advertising system with a pay per click advertising launched in November 2003. Previously, it was necessary to pay Direct for show. Sponsored ads are visible only in the search engine Yandex. In this connection, visitors from Direct's are better quality than with the Runner. In Yandex.Direct cost per click at least 10 cents. You can update your account three ways, among which, of course, or Google search. In Yandex.Direct a unique and very useful feature – it's free targeted on cities. If there is a need to see your ad only residents of a particular city, it is necessary to specify in the settings. This means that users will be less, but on the whole campaign will be effective. In general, when compared with the system Yandex Begun in Direct lacks some features, it is easier. Website Promotion is not without content, the tools you need to use it wisely, considering all the pros and cons of systems context.

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All About Buying Links

Hey everyone, let's talk about promotion of sites. The most effective way of promotion of sites is to buy external links. But who wants to pay each month for a reference? If the money runs out, then remove the link and the site will lose weight. How can this be avoided? In this case, buy eternal references or links to everything. Their advantage is that the one-time payment for the link, it will exist until the end of life site. But it's ideally some webmasters may try to remove these links, or prohibit them from being indexed. Because selling links is not an 'honorable' thing in earnings at its sayte.Poetomu money can be spent in vain. So before you buy a link you need to select a good platform for her.

In the following tips will help. And if you have not yet decided whether to buy links or do a free web site promotion, I recommend to combine the purchase of links with self-promotion. The first thing we should look for when buying links on a number of external links from this page. If the number exceeds five, it is best to look for another site. The amount of content also plays a role, it also depends the type of site, for example, if the site is in any gallery, and then a few paragraphs of text will suffice, but if it's any news site I recommend to choose the resource with great content. Fits 1000 – 1500 characters. By the way, the search engines index websites bad with lots of text. And also be wary of suspicious hidden sections of the site.

Make sure that your link will be located in the main contents site. Also check the HTML code for your site, to determine the presence of tags 'nofollow' and 'noindex'. These links will prohibit indexing pages for search engines Yandex, Rambler and Google. In fact under these search engines and optimize sites in RuNet. For those who do not know it Runet Russian Internet. And also after the purchase link, you can speed up indexing it. To do this, add a link to it in social bookmarks. They are often indexed by search engines. I hope my advice will help someone to optimize their sites and attract new visitors to the resource. When asked where to buy links to the site can answer any search engine. It is important not to buy any stock exchange, while a webmaster. And as I said buy eternal link with a one-time payment.

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Moneymaker

Well, that social traffic? 1) Once a serious traffic does not get, you must first level up your account, to develop a "network", etc. 2) The effective work of several social sphere, even in the presence of overlying soft life, troublesome, and they need to engage seriously. 3) Choose any news social programs of general use (except for target highly specific), and Try to post there every day with news of your blog. The first days of hire, then start spitting at you, then take a face and thrown to the service. Therefore, to be "the guy", you should post and a fair share News from other sites. In fact, many do receive basic traffic with no news leading up to the home blog, but with my account … I honestly do not want to deal with this at all, I'd better write fast or smart people revere. 4) Traffic is not stable.

Good results only with news or post caught in the right time and place itself in your account kosmicheki pumped, and the "correct" phase of the moon, and the arrangement of furniture in your room by Feng Shui. On the same bookmarks, it is more stable, but at times less tangible. Oh, and do not forget to regularly throw the wood into the furnace! 5) The traffic than the target. Of course, to "bookmark" this is not true, there is this reverse order, I in general, with BobrDobr, long kept the average time of 28 minutes on the blog! The same does not apply to a narrowly thematic social sphere. But if you talk about the traffic from news sotsialok 'public', it is mostly empty. Again, going back to my own experience, there were days when I got 100% failure rate … 6) Items 4 and 5, definitely not into the hands of young Moneymaker, it is also not a gud -). 7) The result of less predictable, not always guess what shoot (although this is partly true and search traffic).

Spoon of honey: And maybe two or all three, because not all awful in fact. On social sphere, too, can work with the head, consequently benefit from. Besides, sometimes it can be obtained quickly. A good search engine traffic – the inheritance of qualitative development of blogs, if before this far, why not play the game Veb2nolnye. And finally, the most important thing. I do not agree with bloggers who ignore search engine traffic. It plays an important role in the life of my blog, but, and they do not live in one. As I wrote at the beginning – one married to another regularly jog -). Because black and white representation of the world is not right. Where can I I do optimization for keywords – this is usually posts dedicated to a particular object or phenomenon, in general, where it is correct and appropriate. If my post on a lengthy subject, of course, neither of which speech is not search engine optimization. Social traffic trying to get me too regularly, sometimes goes successful, sometimes not, but I do not get hung up on this. I just love him less -). Another read: Blogun against J2J Create a blog

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Targeted Visitors

What is a ‘dead site’? This is a site that has absolutely nothing to the visitors. How, then, to revive such a site, make it work for you? The fastest way – is to buy unique visitors in one of the systems for buying and selling traffic. I would recommend for this purpose, the system Ru Clicks, because I always use it myself. The system has a powerful geo targeting. You can, for example, buy only the visitors of your city. Thus the cost regional traffic sostavyaet only $ 8 per 1000 visitors.

If you have a website aimed at the entire Russian-speaking audience, and you do not need a regional traffic, the cost will be – from $ 3 per 1000 visitors! Ru Clicks does not restrict theme of your site, however, the focus of the system: entertainment themes. Invited to participate escort sites, recreational sites, sex shops, dating, entertainment portals. The system has layered protection against bots and nakrutok, which ensures that the site you priydut only real visitors. Ru Clicks accepts payment from different payment systems: WebMoney, Yandex, Epasporte, Moneygram and Western Union. To start working with the system, must complete a simple registration.

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Content Downloading Site

"We already have a website, but we do not like it," "In the site have put a lot of money but it does not work", "Good site, of course, necessary, but we have in this do not understand …" Such statements have me as a copywriter hear from customers and then case. And despite the fact that the creation of sites devoted a lot of books, resources and articles to us – the performers – will still have to deal with the originally faulty installations customers. As a result, after a long hassle, which is converted in these plants work, or the result is unsatisfactory, or simply cease cooperation. To learn how to avoid it, I tell you from their point of view. ERROR ONE.

"Come on, I'll spare!" By itself, the desire to save is quite reasonable, especially considering that Internet resources are filled with advertisements that site can make or buy for three rubles. And if you and your employees feel a strength to cope on their own, then nobody will deny. However, it can lead to a? – The site made by someone else's pattern or unassumingly in a program such as Frontpage. Filled with trite, or copy, or just ignorant content. No one then he is not interested, no they are not engaged, and he does not bring any satisfaction or money. – After some time a potential customer a desire to invite a professional to at least he filled a good site and literate content.

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