u0085and like 3 small changes true wonders. Almost everyone who goes into the Web marketing, knows the time of initial frustration. We text, create videos, blogs and sites on automation with autoresponders. Feed it with a series of emails and newsletters. Put links, (at least the Affiliater) what keeps that stuff when we are finally unlocked because as a partner and accepted as acceptable. Then, finally, the first visitors, that we could lure from our social media presences on the blog. Or you have decided after an extensive keyword analysis to invest carefully some euros at Google AdWords, because there was organic traffic unfortunately hardly, because you still not on page 1 the land so loved/hated search engine.
And now, the greatest disappointment! There visitors are there, but lead entries or even orders keep even in completely frustrating depths. What is it? I have invested many hours and analyzed countless websites of whatsoever. The result was scary and motivating at the same time. Terrifying, because far above 90% at first glance was apparent: who can win even no prospects and customers! Everything else would border on a pure miracle. People such as Sheryl Sandberg would likely agree. It is motivating because we now know that it is still possible, with little changes (only 3 important points) to stand out positively from this infinite WWW jungle. What was missing this unsuccessful sites? “” (Only) the following three key stimuli lacking all sites that “failed the test”,: no talk on the way of motivation “no pick up the visitors through back to-themed” missing call to action what also occurred very rarely. One of the three Bowl stimuli were to find an elaborate search but still somewhere and well hidden.
Unfortunately not at first sight and within the first 4.5 seconds, but well embedded in a text on page 2 or 3. From countless conversations with people who I accompanied and coached, I know that they often already much know, it however much effort preparing them to translate these findings into practice. Even lacking the knowledge of how these three cornerstones of visually must be used in scene, to act. A time out that them is aware what belongs where, but believe to be creative and not eloquent enough to implement it. If you’re thinking of Buhler but makes a giant shouting this measly three points. I knew about long,”then I’m in this for you and hope implementation succeed exactly how it is wish. As almost always in such cases, seems perfectly clear and logical to us then everything. Yes, we may even already knew it, but unfortunately never noticed, not consistently implemented or otherwise sight out of lost. Conclusion: these three points on a landing -, squeeze – or startpage where always the visitors first go missing, then this is no way, as if they are on one side of a Gorge, see your site, but because of the missing 4.5-second bridge “see to reach you and again from the dust” make. Why 4.5 seconds? Quite simply: So the short-form dialogue of your visitors long up to the first preliminary decision. Comprehensive studies have shown this fact with eye cameras for years meticulously run by the direct marketing-papst”Professor Siegfried Vogele. It would be beyond here and today the scope of this article, to take seriously and in detail on all issues and concerns. Just because this subject is very complex and extensive, I take care of the blog with Internet tips, in which contributions to these topics appear regularly. Welcome Franz x. Buhler (author of the bestseller from the head to the heart”)