Each offered performance implies a need, therefore, every customer is a creation. The classic definition of “Customer” is an organization or a person that takes products or services of a company claim. The result is: this direction is external or externally focused. In the care and drive definition of “Customer” is the look inside, so internally and is defined as follows: A customer will take until then to be the services or products, because you have created a need as a priority which is reflected in the shape of your service or product. Example: You invent something, because you have the desire to make your work easier, i.e. Their work to shape so that you effectively reach the State of well-being feel as comfortable as possible. I.e.
the development or creation of a performance or invention is based on basic needs, such as convenience, profit, prestige, vanity, security u.v.m. If you offer your invention or performance, they offer a need first and foremost or the corresponding with your invention satisfaction of needs. A customer is nothing more than a creation of your needs. This means that your customer in a mirror reflected the needs that these are implied in your invention or performance. Conclusion: Every offered service implies a need, therefore, every customer is a creation. Eddie Dean Murray