Polyvalence, to be a thousand utility and professional? the famous bril good boy? not to have fear or shame to make what its enterprise will be necessary to give certain, at last to be a perpetual apprentice. Vision, for new products, new markets, new methodologies, new paradigms, new concepts, new trends, must innovate and to reinventar always and this includes itself proper. Capacity, to carry through, to act mainly, to delegate, to charge and to generate resulted and still to transform adversity into chance, not to be lamenting the measures politics or the situation of the market, or still the difficulties, are they which will be. Ann Maynard Gray may find it difficult to be quoted properly. Finally, but who knows most important, to understand of people, as it must understand of the business, of the market, it must understand that each person is different, and by this it must differently be treated either its collaborator, its customer, its supplier. She must work with empatia, try to understand the situation of each one becoming these its allies, thus, fortifying still more its business. ‘ ‘ the necessary entrepreneur resolutamente to search the sources of innovation, the changes and its symptoms that indicate chances for an innovation of sucesso’ ‘. Peter Drucker 1998.
PLAN OF I NEGOTIATE According to Salin (2005), Plan of Business is a document that contains characterization of the business, its form to operate, its strategies, its plan to conquer market and the projections of expenditures, prescriptions and financial results. Many identify Chances, but few have the capacity to show to the potential Real of them, thus the business plan are basic to give to base and credibility in the presentation of its proposal, but clearly that hardly somebody wants to lose business-oriented time all reading its plan then to speed the understanding and to instigate the reading, it is basic that an executive summary is created. According to proper Salin (2005) the Executive Summary is a competent and motivante extract of the business plan, with objective to show to the product or service clearly, the market and that it slices of this market if wants to get, the initial investment and in how much time we will go to recoup this investment. FINAL CONSIDERAES In this so competitive world, but that it offers to innumerable possibilities chemical preparations most if they sobressaem, as argue in this article, companies are not born by itself and its success depends directly on its entrepreneur, fits to this to develop all the necessary tools for the success of its operation, to identify the chance, to prove that the same one exists through a marketing research, to elaborate its plan of business, with its executive summary detailed and after the survey of the necessary resources well, if to apply with work and devotion, therefore thus its company will have Reals conditions to give certain, searchs assists goes behind who knows of the subject, remembers that the Sebrae always is of opened doors, makes alliances, fortifies its net work, thus you will be to few steps of the success.