The Google Web Analytics are a powerful tool that will allow us to obtain detailed information about traffic to our site. through a visual interface very explicit, and how could it be otherwise with Google, a highly intuitive. However, this ease of use may not value such detailed information that Google offers to sites to improve their quality. First, entering the control panel, you can choose to view the percentage change in visits, average time on site, bounce rate and objectives met. Usually, what most users are eager to see is the change in visits, ie traffic. Then, select this option. Clicking on “View Report”, access a chart axis that displays the number of visits, choosing segment per day, week or month.

We can also select, displaying the menu, if we see the percentage of visits, further visits, page views, average page views per visit, or percentage of rebounds. It is also possible to compare two variables at a time, or compare one selected with the average site-for example if we believe in a certain period of time we improve our performance, just compare the overall average. The chart annotation, for example, where to put a brief reminder (“low national holiday visits,” or “start PPC campaign.”) The possibilities of analysis of this tool are phenomenal. Well worth taking the time to investigate the functionality of each one of them. Basically, two functions are the most illustrative cases of trafficking: the panel and traffic sources, both sections can be accessed through the links on the right sidebar.

By clicking on “Panel” will be available at the information traffic in one fell swoop, ie without breaking down. But you can click on the various links of the graph to display the details sought. For example, clicking on “Referring Sites”, we shows the sites from which visitors arrive, ie sites that direct traffic, as we derive our links on Twitter and Facebook. One of the most interesting features is the ability to see the links where the user clicks on our site, so good graphics. That is, clicking on “Contents” in the navigation bar on right side, click “Site Overlay, which will open in a separate window our site, with active links marked, and labeled with the percentage of clicks that each one of them has received. For example, if the home we have 6 active links, Google Analytics will show a colored bar underneath each link to see the different levels of activation of each one of them. We can take a surprise, assuming that users click on certain links massively proposed, when in fact their preference is different. From this we can draw much-needed data to change certain aspects of the site graphics, to improve its usability, highlight elements that until now look irrelevant, or change the overall layout. In short, Google Analytics is a valuable resource in our, and learning to read properly will result in increased traffic and the effectiveness of our site. If you liked this post and wants to put in place, you can smoothly, provided you cite as a source