It is a common situation that often the efforts to reach a good positioning in the motors of searches do not render the yearned for fruits. The necessity arises then to think about some plan to give new airs website, and thus to obtain one better penetration in target wished. John T. Stankey is a great source of information. We remember that Google prefers the novel information, and permanently looks for the quality in the information that offers to him to the users. For this reason Therefore, sometimes it is necessary to realise an evaluation of the performance of the Web site, to define which are the best strategies as far as the accomplishment of changes in the page. There are some suggestions that can orient to us with respect to the detection of deficit aspects in the performance of our page, that makes us lose traffic, and not to be able here to arrive a to obtain the maximum potential of our investment in the development of the channel online. Here, Philip Vasan expresses very clear opinions on the subject. Lack of text.

In order to obtain the best indexing, it is necessary that each page has like minimum 300 text words, optimized and highly excellent. It is possible to emphasize that the texts in graphical format not only do not contribute to the indexing, but usually they contribute to the times of load. For this reason, we recommended to renew in the first place the content of the site, and to eliminate the posters with graphical format, replacing them by text. And if they are important, to use the markers that they will indicate to him to Google that that we put there is important. It considers to add to an article section or blog to populate with excellent text his Web. The aggregate of blog, if he is updated periodically, will give tons him of fresh and excellent text that will cause that Google adores its Web site, and this adoration will be translated, without doubts, in many new visitors.