Liberty Investors Group

The introduction of its own design "BIT: CRM 8" has helped to increase the number of advertisers and increase their loyalty. Company "Novorossiysk transport TV" is a representative of a single federal network Transit of Video "First-run television," operating in 47 major Russian cities. The channel offers viewers as commercials for products and services in the city, and the transfer of road safety, wildlife, horoscope, weather forecast. Previously, the company records customer base was carried out using a spreadsheet, which was time consuming and often resulted in mistakes. Required a system that will help to keep a history of relationships with clients and thus will be easily integrated with the product "1C: Enterprise 8", since it is an accounting and tax accounting. Were automated the following tasks: Accounting customers and relationships with them, storing and maintaining the history of communication with customers; Setting targets for sales managers and monitoring their implementation; Informing customers about promotions and offers via SMS.

The project was completed within 3 months. The company's specialists have installed and configured "ICE: CRM 8", trained the users. As a result of the project in a single information space is an accounting, tax accounting, customer base and history of relations with them, which allowed to find an individual approach to each advertiser and reduce the risks of losing clients or for dismissal of employees of the disease. In addition, informing customers through SMS help time to tell advertisers about updates and promotions company. Guide was a great tool for sales planning and monitoring their performance managers.

In general, the product "ICE: CRM 8" to help increase loyalty customers and increase the number of advertisers. Alesia A. Eliseev, director of "Novorossiysk transport TELEVISION": "We are pleased with the results of the experts of the company" 1C: Accounting and Trade " (BIT). In the introduction we are able to automatically keep track of customers, promptly inform them about our news via SMS. In addition, we were able to plan and control the volume of sales. We thank Professional ICE will work with them in support of the program. "

In recent years, software has become very popular pastime. But all this tendency to seek to ensure that the software is almost the main requirement for Owners of personal computers. Consider a simple example. Man after a hard day's sitting at the computer. He wants to send a card via the Internet. What he needed? Of course, graphical editors for photo processing. He wants to do something fun and introduces something like download software for photo editing. Most likely, he will be able to find a photoshop or something else.

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Increased convenience for the system interface users. Have been set up jobs – AWP sales manager, purchasing and merchandising. ARM interface is organized so that the user can 'at a glance' the entire volume of information he needs to work. For example, a sales manager, serving the customer can immediately determine whether the client debts, to assess the possibility of granting discounts (available data on costs, prices key competitors, etc.), to obtain information about inventory in stock, similar products, the expected revenue in the near future, etc. This will significantly improve service quality and reduce time to decision-making. Automated registration of resales within the holding in the context of the business units of the company. Purchases made on one or more business units, and sale of goods to the final buyer can carried out by another business unit. Transfer of goods from one business unit to another company made for a given scheme of internal re-sale.

As a result of reduced costs of procurement records and resale within the holding. Implemented a record bonus of suppliers / customers and costs. Costing and profitability was possible, taking into account bonuses / expenses that can be predicted (pre-emptive registration) as well as Bonus / expenses that can not be predicted (actual records). The new system cost is calculated faster distribution of bonus payments to suppliers, customers and other counterparties is more correctly, resulting in improved customer loyalty and suppliers. Optimized financial costs of this site, users receive objective data for management purposes only.