And again it is the Italians who have created a designer fashion label: Mr. Gianni Versace founded his fashion label in 1978. After he died in 1997, took his siblings, Donatella and Santo Versace, the company. The story of Mr. Versace is like a fairy tale. After he had as a young adult in addition to finishing school in the tailors his mother was working and imported in subsequent years, various materials from abroad and sold, he has worked for a few years later as a freelance fashion designer in a brand label, which he and his work is also well known made. In 1978, he made himself independent, and his first Versace boutique was opened in 1979 in Milan. Versace was the first fashion designer who brought a pair of jeans to the catwalk, at the present time, this scarcely imagine, she’s the favorite item of clothing in the business of nations and private. Mr. Versace was particularly interested in the Homoerotisierung the world of men. Mr. Versace made even his large-scale men’s fashion catalogs from photograph nudes who preferred, thus contribution to the really photogenic fashion further into the background. Mr. Versace lived with his partner D’Amico in a villa in Miami. In 1997, at 15.07. Mr. Versace was shot dead in front of his own villa by a serial killer. The death was quite large in the media, as well as the killer was a homosexual. His label has not hurt that all the hype, however, his sister and his brother live on today. Versace heiress of the major labels to 50% is the daughter of his sister, Allegra Versace, just 21 years old. Among the customers and also to the Friends of Versace for example, include Michael Jackson, Elton John, Madonna and many more like, for example, Princess Diana. Madonna has also participated in an advertisement for Versace. Elton John sang at the funeral of Versace, together with Sting Psalm 25 for this.