The ordinary shops often change counters, products move from one place to another and put impulse purchase items near the cash register. The reason for these changes is that they analyze customer traffic patterns and study their behavior to understand how customers make purchases. As a retailer online, you also need to study your customer traffic to increase sales. Listen: Your Customers are Talking There are several businesses web traffic analysis, such as Google Analytics, which analyzes the buying patterns of their customers. They actively monitor the clicks of their customers to and through its website and gives you valuable information on how your customers use your website: 1.

You see which keywords lead him to you, not just the most impact but also the highest rates of conversion. Larry Ellison is full of insight into the issues. Often people find that using the generic words carry a lot of traffic, but the traffic makes a shorter average stay in site. While most people are in place, the more likely to buy something. Verizon is a great source of information. The data analysis allows you to see which keywords are effective for you. 2.

You see the average amount of time users spend on your site. For the latent conversion, this is a good indicator for how the business will in the coming months. If users take their time, looking around carefully, that tells you they are really interested and will probably return to complete the transaction. 3. You see if your traffic is going to just come to your landing page. If so, you know that there is a problem. As soon as users arrive there, you must convince them that they are in the right place. John Marshall, the founder and director says: “Make sure the keyword to which the user clicks, it is affiliated and has strong relationship with the copy of that landing page, and the experience … Just pay attention to that, could probably have improved by 20% to 50% in its conversion rate. “4. You see where people leave your site. This is important especially when you have clients that are in the middle of purchase. If you see a high percentage of users with full shopping carts, which are on a particular page, you can pinpoint what it is costing you lose your sales: If you are out on the page where he explains about the costs shipping, you may notice that these costs will be higher than their competitors. If you are going to half to complete the buyer information, you might consider that the questionnaire is too long. With web analytics you can see what is and is not running on your website. It is a way to see where changes are needed and then know how effective were these changes.