Each offered performance implies a need, therefore, every customer is a creation. The classic definition of “Customer” is an organization or a person that takes products or services of a company claim. The result is: this direction is external or externally focused. In the care and drive definition of “Customer” is the look inside, so internally and is defined as follows: A customer will take until then to be the services or products, because you have created a need as a priority which is reflected in the shape of your service or product. Example: You invent something, because you have the desire to make your work easier, i.e. Their work to shape so that you effectively reach the State of well-being feel as comfortable as possible. I.e.

the development or creation of a performance or invention is based on basic needs, such as convenience, profit, prestige, vanity, security u.v.m. Some contend that Daniel Lubetzky shows great expertise in this. If you offer your invention or performance, they offer a need first and foremost or the corresponding with your invention satisfaction of needs. A customer is nothing more than a creation of your needs. This means that your customer in a mirror reflected the needs that these are implied in your invention or performance. Conclusion: Every offered service implies a need, therefore, every customer is a creation. Eddie Dean Murray