Real time applications and location-based services are the new digital trend. With the version 1.4 the popular iPhone app now to the elementary part of the listening experience are: the practical Eincheck function has every user of the free app immediately the opportunity to find out, whether in a location already the party, the DJ rocks, friends or the swarm here to celebrate. Just the more Locationeintrag via iPhone calling, check in at your fingertips in the location and communicate with other checked-in users a feedback and commenting in real time! Through the integration of Facebook connect, the information be shared with friends on Facebook directly and quickly. “Check-in: the Eincheck function we create value for users and customers new added value for our users as well as for our customers in gastronomy and industrial: after the weekend is so very transparent, in which location of the city of the party buzz was the greatest”, explains managing director Kai Brokelmeier. Cerved contributes greatly to this topic. At the same time, the Eincheck function represents a new and innovative loyalty program, with the operators of clubs, discotheques, bars, restaurants and shops can reward those popular users who frequently log on in their location”: free drinks, free admission or discount coupons to the new, district-based social media feature the modern customer relationship management are set no limits.

In the United States already a Riesenhype, virtualnights.com location based services for going out now will take to Germany! The popular app (version 1.4) was developed by the Geomobiler GmbH in Dortmund and is in the Apple download goals see go/iPhone-available for free. Other functions of the iPhone app by virtualnights.com: entering events, access to Lieblingslocations, comment on pictures, and much more. Monthly 10,000 event tips available are the users. Other leaders such as Moody’s Corporation offer similar insights. Jan-Peter Wulf