In an industrial society employee performs strictly regulated types of operations, he does not have to think about how to do, what to do, you just do it. There comes a time when companies are focused on this type of production, start to go down in history. Take, for example our Avtovaz – and it works best domestic car industry. In the emerging new information society there are the most profound changes. Information path of development involves the introduction of innovative products. Innovative Product – The product, which has no competitors, the product that gives the company a head start over other organizations.
The new the development of information plays a major role intellectual capital, namely that capital, which we are not accustomed to paying attention. Human resources, namely those resources to generate new ideas, which seem to Initially mad, and then passing the stages of commercialization, turning into a new innovative product. The development of intellectual capital in organizations is a serious question that requires detailed consideration of certain approaches, staff incentives. In many of our organizations, especially with staff turnover, there is no question about training its employees, such as real estate agencies of the newly arriving employees squeezed all the juice, causing them to make a monotonous job, eventually, after a year of such employee begins to realize that he and the agency need not, collect as much information – databases, relations – namely, that the intellectual property of the organization, and goes into free-swimming, as happens in many other organizations, first officer accumulating experience and connections, and then goes out and works themselves. This process is nowhere in the future will not, sooner or later it will end, and then those organizations that pay attention to intellectual property rights, will go forward. The process of managing intellectual property of the organization is continuous, the staff of the organization should be well smotivirovany, and relationships in an organization must be cooperative, to some extent this is achieved by involving employees in the capitalization company, and the distribution of dividends from shares.